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South East Asian consumers want brands to fight climate change and social issues

South East Asian consumers want brands to fight climate change and social issues

Consumers in South East Asia want businesses to address climate change concerns, reflect their values, and speak out on social issues.

In Singapore, 91% agree that the world is heading for environmental disaster unless people change their habits quickly, according to Ipsos’ “Global Trends Study 2021” study.

Neighboring countries in SEA, including Indonesia (96%) and Thailand (93%) ranked in the top two of the 25 countries surveyed, with the Philippines (89%) expressing a similar sentiment.

“The 2021 Ipsos Global Trends study shows Southeast Asians’ concerns are more pronounced than other parts of the world about the rising threat of climate change, the need to look after themselves physically, and for brands to align with good causes,” said Katharine Zhou, the managing director for Ipsos in Singapore.

“It is also interesting to note that despite high levels of concern in Singapore about how data is collected about them online is being used by the government, they have become resigned to the view that a loss of privacy is inevitable – with Singapore topping the list of countries with this view.”

She added: “Global values, including those in Southeast Asia, have continued to remain the same, and climate concerns were not interrupted by COVID-19. Despite this, the world is changing fast where climate concern is turning into climate action, online and offline are becoming a blended reality and a view that political leaders should become social leaders.”

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